Book Launch Team Manager

If you’re looking for a Book Launch Team Manager who knows how to launch like the pros but doesn’t break your budget, you’re in the right place.  I’ve been involved in more than 100 launches over the last four years, helped authors of all sized platforms navigate the perils of 2020, and am excited to use my experience and knowledge to help you launch YOUR book! 

I believe in supporting you, the author, through a busy but exciting time in your life while creating a sense of community within your super fans as they all gather to help with the process of ‘birthing’ your book out into the world.  Your launch team will be guided through all the steps of a launch and come out feeling like “Army buddies” as they all work together to:

  • create Awareness of your book via social media
  • Build your following
  • Catapult your book’s ratings and reviews

Am I a good fit for leading your launch team?

You the Author…
The weeks or months leading up to and following the release of a new book can be overwhelming if you try to navigate them alone.  That is why I do my best to be a ‘midwife’ of sorts during this time, offering support and assistance to you personally while also offering my experience and knowledge of book launching that has been gathered through the various types of launches I’ve participated in.  Specific resources I am familiar with are: Tim Grahl’s Checklist for Book Marketing, Chandler Bolt’s self-publishing methods, and the latest social-driven community-building team-leading methods.

Your Super Fans…
Creating a sense of community among your followers is a key component for the success of your book launch.  The communication required to coordinate large numbers of people through the process of a book launch is where I come in to help.

There are quite a bit of extra administrative tasks that come with a book launch and you, the author, (with a ton of extra things only YOU can do…like interviews!) cannot tackle them all well and successfully launch your book.

I have seen authors try to launch a book by themselves and the result isn’t pretty, folks.  Fewer reviews, lowered engagement, and frustration and disappointment among the very people you’re trying to serve abound when you try to go it alone.

I can guide your super fans through the processes of accessing digital Advanced Reader Copies, creating buzz on social media of your book’s release, and posting reviews on launch day…so you can focus on serving your fans the ways YOU know best.

Still not sure if I’d be a good fit for you and your book?  A free 20 minute consultation call will fix that!  Click here to contact me about scheduling a call.


A few of the things I’ve done while assisting with launches:

  • create launch team application forms
  • create timelines for promotional posts on social media
  • create Facebook group pages
  • create hashtags for book promotion and for inter-group interaction
  • raising excitement & creating community within a launch group
  • answering questions in obtaining digital ARC books
  • created promotional graphics for social media
  • advised team of how to promote on social media
  • advised of review posting on Amazon
  • work with specifications determined by publishers
  • monitored basic stats on launch day
  • produced a 50% or higher of launch teams having reviews posted within 1 week of release day
  • created automated email sequences for delivering preorder bonuses
  • created email drips for launch teams and/or general audiences

As a coordinator/administrator, I’ve led the following launch teams:

Reach Out Gather In Karen Ehman     

As a launch team member, I’ve participated in the following launch groups: